SURVEY RESULTS: WHERE REVENUE MANAGERS SPEND THEIR TIME
Even before the pandemic forced shutdowns, working only from home and Zoom-only interactions, the day-to-day of revenue managers was a…
TAKING A GAMBLE ON THE GREAT OUTDOORS: SHATTERING THE DARK BOX
It’s no secret that the gaming industry, like so many others, is grappling with a host of operational changes strong-armed…
2021: WHAT’S MISSING, WHAT’S NEXT & WHAT’S MAKING A COMEBACK
Serendipity (ser·en·dip·i·ty): the faculty or phenomenon of finding valuable or agreeable things not sought for. I’ve always loved this word.…
DATABASE MARKETING PART ART – PART SCIENCE
Database marketing is part art and part science. The science is typically sought out through segmentation. Within each segment you…
4 WAYS TO DRIVE CASINO LOYALTY POST-COVID
With the vaccine rolling out there’s optimism 2021 will be a bounce-back year for casinos despite COVID-19 resulting in a…
THE EXTINCTION OF THE YELLOW PAGE DIRECTORY
Did you even notice? (I did not.) The “Yellow Page” directory printed for the last time in January 2019. When…
