When I sat in the CIO chair at a global gaming company, the budget conversation followed a familiar rhythm. Pick your battles. Defend your line items. Trade a little here to fund a little there. With some exception, the numbers generally moved within a range my colleagues and I could plan around.
That range is gone. CIOs are allocating 9% of their entire IT budget just to cover price increases on software they already own.
READ THE FULL ARTICLE BY FRED BROWN IN THE FALL 2026 EDITION OF GAMING & LEISURE MAGAZINE.