How to Meaningfully Enhance Guest Services and Measurably Increase F&B Revenue
When we cite the term “delivery” as it relates to F&B, our thoughts immediately invoke images of drivers in vehicles, rushing through both crowded streets and back roads with bagged edibles waiting to be devoured by impatient patrons. Although it may be counter-intuitive to the casino industry, delivery, at least as it relates to cocktail servers delivering alcoholic beverages, is – and has been – a mainstay for casinos since the inception of gaming.
Today, the prolific ubiquity of online ordering with smartphones acting as front-of-the-house POS terminals has compelled casino owners/operators to rethink their perceptions of self-ordering and delivery, as guests now expect the same ease and convenience wherever they are, including the casino floor, poolside, meeting room, etc.
While adhering to guest expectations measurably enhances their overall experience, there’s another vital rationale for in-place ordering and delivery: it not only keeps players playing, but it also expedites the dining process so players will return to the casino floor as quickly as possible. Voilà, you’ve now just boosted your revenue stream by adding a low-cost, high-tech solution!
READ THE FULL ARTICLE BY LARRY M. FIEL IN THE 2022 SPRING EDITION OF GAMING & LEISURE MAGAZINE.