WHAT GUESTS CRAVE SIMPLE WAYS TO CREATE CUSTOMIZED CONVENIENCE

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As we shift into gear at the start of a new decade, the single most influential factor to the evolution and innovation of restaurant technology is the guest. A few years ago, Gartner predicted that in 2020 as much as 85% of customer relationships would be managed without direct human interaction. Be it through social media channels, apps, or website widgets, the capacity for guest engagement through mobile technology has grown exponentially since the 2011 prediction. And while we may not have hit the 85% threshold, we are well on our way as restaurant technology investments are propelled by a confluence of factors that put guests in the driver’s seat.

READ THE FULL ARTICLE BY DAN DEMARINIS IN THE SPRING 2020 EDITION OF GAMING & LEISURE MAGAZINE.

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