Las Vegas is the trendsetter in the worlds of gaming, hospitality, and entertainment. No other destination sets the pace for hospitality quite the same way; there is an energy about the city that creates a truly transformative experience for travelers. As we emerge from the lull of the pandemic, the Vegas market is primed for an economic boom. But what does getting back to business look like for Las Vegas? How can we, as casino designers, developers, and managers, draw the crowds back in? Moreover, how do we maintain relevance and capture new demographics amidst an evolving market? Las Vegas is a playground for experimentation, and in the coming months and years, designers have a remarkable opportunity to push the envelope and create innovative entertainment experiences.
Advancements in Technology & Personalization
Gaming technology seems to advance by the minute. Interactive gaming, in particular, has taken off in recent years. In contrast to a traditional slot machine, multiplayer racing games, for example, enable players to compete against one another, tapping into a demographic that might be looking for a more immersive experience. This experience extends beyond the player and often attracts groups of bystanders to stand behind and cheer on their friend. One might predict that interactive gaming would have a stronger pull on younger generations, but what we are witnessing is a healthy mix of all age groups who are drawn to these kinds of experiences. Beyond simply interactive gaming, we will see a host of new technologies continue to steer the gaming world, from virtual reality to cryptocurrency.