Browsing: Marketing

How to Get More from Your Guest Data

Most organizations conduct guest satisfaction surveys to determine the guest’s levels of satisfaction, loyalty, or perceptions of employees or facilities. However, we often don’t know…

Gravity Model Putting It All Together

In our recent articles, we determined your marketing battleground areas and market penetration analysis. The goal of these layers of data and analysis is to…

CALCULATING MARKET PENETRATION LEVELS

In our last article we discussed the impact of existing and potential new com petition in light of how casinos must work to penetrate markets within…

Setting Your Battlegrounds, Part One

Setting Your Battlegrounds, Part One Many casinos are in very competitive markets. Given the lack of top-line growth around the U.S., the casinos are constantly striving to gain more…

PROMOTIONAL CREDITS AND SALARY CAP BASICS

We have written many articles about player database management, optimizing performance of your promotional coin offerings to increase operational profitability and most recently, slot floor…

Gaming’s Fiscal Cliff

Jay Sarno discusses the importance of using tax rates, free play, and tech advances when evaluating patrons

Targeting Profit In Your Database

While ownership and stakeholders continue to apply pressure for return on investment, we pointed out the attitude of senior management (yes, that would be the CEO, COO and CFO) needs to view player-tracked expenses as an absolute MUST HAVE proposition.