Lila walked into the casino, feeling excited about her night. She’d been a regular at this casino for years and always enjoyed the thrill of the games. As she approached the loyalty program desk, she noticed a new sign promoting a mobile app for the casino’s loyalty program.\
Intrigued, she downloaded the app and signed into the app using her credentials from the casino’s loyalty program. To her surprise, the app offered unique features that made the loyalty program different and set it apart from other casino loyalty programs. She could track her progress toward rewards, view upcoming promotions, and even play exclusive games to earn bonus points. It also seemed to her the casino was responding to her preferences in a much more personalized way.
READ THE FULL ARTICLE BY VICKI GRIFFIN IN THE 2024 SUMMER EDITION OF GAMING & LEISURE MAGAZINE.