The impact of COVID-19 on the travel industry has been enormous, and resort casinos are…
Browsing: Marketing
True tale of a vanity number: Over 20 years ago, I worked for a company…
Las Vegas is the trendsetter in the worlds of gaming, hospitality, and entertainment. No other…
Casino Marketing has relied on the same loyalty offers for years. Free Slot Play, Table…
Virtually all sales teams offer sales incentives and contests. They are genius. Sales contests tap…
Database marketing is part art and part science. The science is typically sought out through…
We have all heard the saying, “I would be rich if I had a nickel…
Inertia is the name for the tendency of an object in motion to remain in…
To understand the importance of branding, it is prudent to briefly review the history. Branding…
Closed restaurants, cancelled concerts, machines turned off, hotels running at 50% or less capacity, events…
I am what you would call an early adopter when it comes to technology. I…
You can find reward and loyalty programs everywhere these days. If you’ve had such a…
In October 2019 at the Gaming & Leisure Roundtable, the discussion centered around what was…
Securing your share of revenue as market expectations evolve
We just finished writing our most recent articles about some of the many facets of…
Most organizations conduct guest satisfaction surveys to determine the guest’s levels of satisfaction, loyalty, or…
Recently, we realized that in past articles we have written, we have described on an…
In our recent articles, we determined your marketing battleground areas and market penetration analysis. The…
In our last article we discussed the impact of existing and potential new com petition in…
Setting Your Battlegrounds, Part One Many casinos are in very competitive markets. Given the lack of…
It is a common rule of thumb in business: “80% of your sales come from…
We have written many articles about player database management, optimizing performance of your promotional coin…
With a title like “doubling down on analytics,” it also seemed appropriate to “double down”…
Jay Sarno discusses the importance of using tax rates, free play, and tech advances when evaluating patrons
While ownership and stakeholders continue to apply pressure for return on investment, we pointed out the attitude of senior management (yes, that would be the CEO, COO and CFO) needs to view player-tracked expenses as an absolute MUST HAVE proposition.