I attended G2E some years back where the focus was on digital and social media. I recall one panel speaker asserting that they would eliminate traditional mail and deploy all offers through email within just a few short years. I thought eliminating mail was absurd, after all our entire core demographic was older and slower to adopt new technologies and
the 55+ segment is our bread and butter.
And here we are…
READ THE FULL ARTICLE BY HEIDI HAMERS IN THE 2024 FALL EDITION OF GAMING & LEISURE MAGAZINE.