Developing Players Through Targeted Messaging And Triggered Emotions
Casino databases have seen a rapid influx in player communication preferences being move from email to text messaging. It’s been proven in multiple marketing studies that SMS messaging receives an outstanding open rate of 98%, according to Mobile Marketing Watch. Making text messaging the most effective communication channel for reaching and engaging with your most valued players. With statistics like that, cell phones can easily be compared to a walking billboard sign promoting your casino brand in seconds.
READ THE FULL ARTICLE BY JATONIA ZIEGLER IN THE 2024 SPRING EDITION OF GAMING & LEISURE MAGAZINE.