Increasingly, we live in a deeply digital, ondemand world. As such, the interconnected realms of web design and UX are constantly evolving and growing — and 2023 is poised to be another year of massive change. Given the realities of intense competition and the continued expansion of digital commerce, your casino’s website is (somewhat ironically) faced with a binary choice: keep up or be left behind. Demand for gaming experiences is ramping up this year, which means players’ need for a fast, intuitive, and personalized website experience is also growing.
As a catalyst for digital transformation in the gaming industry, Cendyn is committed to staying not just on top of, but ahead of these trends. With that in mind, here’s an overview of what we see as emerging website design and UX trends casino marketers should be aware of for 2023.
First Impressions Count – And So Does Easy Navigation!
Many casino marketers assume that the classic landing page or “home page” of their hotel casino (i.e., the initial content that appears when a user navigates to the website) is a perfunctory throwaway – just a place to post a few upcoming events, shiny new offers, and a short introduction to the property. In reality, this may be the first time a player or guest interacts with you. And first impressions count! So don’t think of your property’s home page as the cover of a book. Current trends indicate that users expect it to be more like a table of contents. You want viewers to be able to find links to the content they need immediately — whether that’s room types, game options, loyalty promotions or a booking link.
READ THE FULL ARTICLE BY ERIC REECE IN THE 2023 SUMMER EDITION OF GAMING & LEISURE MAGAZINE.