Casinos have a much more complex revenue picture than your typical hotel. There are rooms, a gaming floor and more on-site amenities, such as spas, shops and food and beverage outlets. With traditional gaming, alongside sportsbooks and even eSports, these expansive properties attract diverse guest types, each with unique spending habits.
To make the most out of every inch of your property, from gaming machines to restaurants, spas and rooms, you need to optimize for total revenue. This strategy requires a bit of a rethink, as each area of your property must be stitched together into a holistic view of each guest’s contribution to your property’s revenue — and ultimately, its profitability.