THE COMPLETE REVENUE MANAGEMENT PLAYBOOK FOR CASINOS

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Casinos have a much more complex revenue picture than your typical hotel. Long gone are the days when gambling and buffets were the top attractions. Casinos have now become integrated resorts, taking the “something for everyone” approach that’s managed to keep the industry growing at a steady clip for the past decade.

Now, as the industry emerges from the pandemic-related downturn, the prospects are bright. More jurisdictions are legalizing sports betting and online gaming, which gives casinos much more flexibility in building their businesses. Casinos can become the bridge from the virtual to the physical, offering in-person experiences that rival the best in the world, while still engaging with emerging trends in interactive gaming and online betting.

READ THE FULL ARTICLE BY KEVIN DUNCAN IN THE 2021 FALL EDITION OF GAMING & LEISURE MAGAZINE.

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