I’m sure your organization functions differently today than it did before the pandemic – maybe differently than six months or even six weeks ago. You’ve faced new challenges, adapted your ways of working to keep the lights on and found small victories wherever you could. As a leader in ZS Associates’ Travel & Hospitality practice, I’ve helped companies reimagine their go-to-market strategies, reorganize their commercial organizations, and redeploy their people and resources to drive outsized returns for years – but never all at once and never at such a breakneck speed. COVID was a once in-a-lifetime event (knocks on every piece of wood in the house). In unprecedented times like this it can be tempting to feel like everything is out of your control, and just throw up your hands. But I’ve seen firsthand how the best leaders managed their organizations through the crisis to discover what worked to make it through the darkest days and be well-positioned going into the recovery.