Casino patrons are back in record numbers, however, you might be surprised from where the influx is coming. Since the pandemic, a surge in travel is underway, especially from Millennials who made it a point to save their money over the past two years. More than anything else, the experiences that properties offer will guide where they spend their vacation dollars.
For a generation raised on video games, casinos have a lot to offer in terms of providing an attractive experience. Yet, it may take more than visual stimulation to truly appeal to Millennials. This generation is also looking for experiences they can personalize, and more than other generations, they’re willing to become champions of properties that offer truly memorable stays by delivering positive reviews.
READ THE FULL ARTICLE BY ROHITH KORI IN THE 2022 WINTER EDITION OF GAMING & LEISURE MAGAZINE.