Casino revenue in 2022 is on track to reach the highest levels yet, and properties need to find ways to satisfy guests and capture as much of their spend as possible. By implementing the right technology solutions for their properties, casinos and hotels can gain a better understanding of their guests’ behaviors, and convince them to spend more money on property. Today’s solutions are highly customizable and integrate seamlessly with existing systems to capture information about the guest at every step of their journey. Successful properties don’t give visitors a reason to leave and spend their money elsewhere; they leverage technology to learn the players’ and guests’ preferences and give them the services and activities they like best to keep them on-site.
Casino Revenue Prior to the Pandemic
The year 2019 saw the highest casino revenues as of that point in time, and many 2021 totals were even higher. In 2019, Macau saw $36.5 billion in revenue, and Las Vegas in comparison saw $22 billion. While the most profitable individual casino in the world, Galaxy Macau, topped $8 billion, the Las Vegas Sands Corporation was the casino company with the highest revenue at $13.74 billion. In Europe, land-based gambling topped $88.2 billion in 2019, and the European countries with the highest gambling revenue during that time were Italy, Germany, France, Spain, The Netherlands and Sweden, respectively.
READ THE FULL ARTICLE BY DON DeMARINIS IN THE 2022 SUMMER EDITION OF GAMING & LEISURE MAGAZINE.