This is part one of a four-part series on creating a competitive advantage. For those who have read my past articles you know I love “frameworks” (think the Loyalty Circle). In this series, I will present a framework that can be used to logically identify ways to build a competitive advantage. Part one will provide the basics of the framework, and future articles will provide examples of tactics that can be used to build a competitive advantage.
READ THE FULL ARTICLE BY DR. STOWE SHOEMAKER IN THE 2024 SPRING EDITION OF GAMING & LEISURE MAGAZINE.