G&L: What technologies and amenities have been the recent trends to attract and retain guests?
DH: Technology, as a whole, will continue to shape the gaming landscape with each new discovery or implementation. For us at Maryland Live!, Giant Jackpots has been a tremendous bonus. We tied-in all of our slot machines and were able to produce a floorwide jackpot that is easy to understand, and win! A couple of our recent winners had wagered less than a dollar, and won tens of thousands of dollars. Anytime we can utilize technology to make the gaming experience for the guests more enjoyable, casinos will profit immeasurably.
G&L: Where do you see the future of the industry going?
DH: I have had the pleasure of witnessing first hand that Gaming has evolved immensely over the last quarter century, and suspect that the future will be just as fascinating. Gaming will continue to expand, and with that expansion will be increased competition on a global scale. Gaming will always be a
social activity, so I do not see the majority of our guests staying at home and having a solely virtual/electronic gaming experience via the World Wide Web. I do see, however, the borders of our brick-n-mortar casinos being expanded well beyond the physical plant of the property, with the essence of the casino experience (How does a guest feel about us? Have we won a loyal customer?) being the recurring, dominant factor.
I hope this brief view into Casino Marketing has been enlightening, and that there might even be some info that you can take away, tweak, and make your own. Because that is what Marketing is all about right? And we’re All In Marketing!!!
Please remember that when viewing the accompanying chart, that it is just a broad overview of salary ranges. Also, titles can be interchangeable where a Director position at one property may hold the same responsibilities as a Vice President at another. Until next time, all the best and feel free to contact me with any thoughts or questions.
Marc Weiswasser is a Managing Member of CasinoRecruiter.com, an Executive Recruiting firm for the gaming & hospitality industry. He can be reached at 702-7980180, Marc@CasinoRecruiter.com or www.CasinoRecruiter.com.