Did you even notice? (I did not.) The “Yellow Page” directory printed for the last time in January 2019.
When Did It Begin?
The first telephone directory, consisting of a single piece of cardboard, was issued February 21, 1878. It listed 50 individuals, businesses, and other offices in New Haven, Connecticut, that had telephones.
Why Yellow Pages?
In 1886, when Reuben H. Donnelley established the first classified telephone directory advertising, he helped create an entire industry that we know as the Yellow Pages.
No one knows for sure how those pages turned yellow. They didn’t start that way. Legend has it the printer ran out of white paper in 1883 and rather than wait weeks for a new shipment, they used yellow.