THE DATA DRIVEN GAMING AND LEISURE ENTERPRISE

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It is widely, if not universally, understood that to compete effectively today and into the future, organizations need to transform into “Data Driven Enterprises.” Data Driven Enterprises learn how to use data to create value and lower costs. They treat data as an asset, and they put people, processes, and technologies in place to enhance that asset and ensure completeness, lineage, and quality.

Becoming Data Driven is virtually a mandate for companies in the Gaming and Leisure industry today. While it has always been important to clearly understand guest preferences and activities in order to optimize their experiences, the disruptions and restrictions caused by the pandemic have created an environment in which optimizing costs and maximizing monetization are essential.

Many times, when we think about being Data Driven we tend to focus on the Data Science and the insights we draw from data that has been refined, correlated, and normalized. What this article will focus on are the fundamentals that any Data Driven Enterprise must master in order to even be able to have refined and consumable data.

READ THE FULL ARTICLE BY JOHN WONDOLOWSKI IN THE WINTER 2020 EDITION OF GAMING & LEISURE MAGAZINE.

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