Gaming companies have historically struggled with data and analytics. There are numerous reasons for this condition, but the fact is that casinos have access to huge amounts of data and often don’t know how to capture that data or make sense of the data they have. This is particularly worrisome as emerging technologies like Generative AI will rely even more on organized and accessible databases.
READ THE FULL ARTICLE BY RICK ARPIN IN THE 2024 FALL EDITION OF GAMING & LEISURE MAGAZINE.