Our 2021 forecast updated to include COVID-19 impacts is:
2021 has been an excellent year for many gaming properties making 2022 projections show a flatter trend due to the harder comparisons for 2022 versus 2021. For 2022 as compared to 2021, and this assumes none of the extraordinary Covid shutdowns as in 2020, we see little to maybe +2% to +3% overall growth .
Keep in mind that 2019 was the best year ever for many states for overall gaming results. We feel that results by late 2022 into early 2023 should make return to 2019 levels.
Individual property results will rely heavily upon each properties state governance and the property’s ability to grasp and quickly adapt to new situations as they arise.
Free Play Data
Our research suggests that ROI of Free play (the return on investment for each $1 of promo credit/free play spend) rates at/below $3:1 need to be monitored for too much reinvestment spending. Conversely, too much over $5:1 suggests that there is potentially not enough Free Play spend in that the redeeming clients are not finding value in offers and likely going elsewhere. Nationally, post-COVID, reinvestment levels have mostly decreased, yet since Oct-2021, ROI is decreasing to $6:1 or higher. Keep in mind the figures below are on total win and total free play. If you are using rated win as metrics to compare, your results will likely be lower.
READ THE FULL ARTICLE BY JAY SARNO IN THE 2022 SPRING EDITION OF GAMING & LEISURE MAGAZINE.