Through the past twenty years, I’ve assisted a dozen or so leisure software companies in entering the Asian market. In most cases these firms were leaders in their regional markets. There has been varied levels of success based on a mix of variables. I’ve touched on this in articles in the past and will address a few issues herein.
Language and Character Sets
This is one of the more obvious issues to address as there are scores of non-English, non-Western character sets found in Asia. Some national languages like Indonesian, Malay and Vietnamese are similar to the west-ern fonts (though Vietnamese has a plethora of accents). These are rather simple to adapt into a non-Asian solution.