The typical casino model has always used a “gamers first” approach, placing the needs and expectations of those spending money at the tables above all else.
This may have worked in the past, but high rollers and other gamers only make up a fraction of casino footfall. In fact, 70% of casino revenue now comes from food and drink services, retail, and entertainment — not the gambling tables.
The modern casino simply can’t afford to ignore the statistics, which is why it’s time to rethink the traditional strategy, and focus instead on creating the perfect experience for all of your guests, not just gamers.
So, how do we do this? By creating an omnichannel journey that gets every guest spending in your casino.
READ THE FULL ARTICLE BY SHAWN HARRIS IN THE 2022 SUMMER EDITION OF GAMING & LEISURE MAGAZINE.