EXAMINING VALUE

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Value buying has become part of the customer buying habits for many years now. No doubt we’ve seen a major pivot in the hospitality industry since the great depression in 2009 and again with the pandemic over the past 18 months. This sector continues to take hit after hit and keeps coming back and gets knocked down again and gets back up – almost like Rocky in, well every Rocky movie. But with each hit fewer and fewer businesses come back, and the ones that do survive look for new ways to innovate to stay competitive and adapt.

Buying habits have forever changed for customers, products, services and the companies that support these businesses. The value can be measured in terms of people, customer base, technology, price and reputation. It only takes one bad public incident to put doubt in the customer’s buying decision. The gig economy has produced disruptors in all forms from Airbnb, NetJets, Uber, Online Travel Agencies or OTAs. Peter Matthews, CEO of Nucleus UK, writes in a PhocusWire 2019 article, “There’s a lot of talk about ‘disruptive brands,’ but I think it’s important not to confuse disruptive products with better ones, because better products aren’t necessarily disruptive.”

READ THE FULL ARTICLE BY MICHAEL CARUSO IN THE 2021 WINTER EDITION OF GAMING & LEISURE MAGAZINE.

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