DIGITAL MARKETING STRATEGIES FOR THE POST PANDEMIC PATRON

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The impact of COVID-19 on the travel industry has been enormous, and resort casinos are no exception; according to the American Gaming Association, U.S. casino revenue decreased by a brutal $13 billion in 2020. But beyond the financial impact that the pandemic has had, the widespread social isolation of lockdown and travel restrictions has transformed the way that consumers engage with online media. The average person consumes 38% more data now than they did before the pandemic, and that’s not all; consumers rely on online media now more than ever in their decision-making process, with 56% of consumers browsing social media to find a product or service that meets their needs.

With so much more to gain from having a strong online presence, now is the time for gaming operators to take digital marketing efforts to the next level. With the right strategy in place, properties can set themselves above their competitors and become an industry-leading powerhouse. Here are three vital digital marketing trends that gaming operators must embrace to succeed in the post-pandemic market.

READ THE FULL ARTICLE BY DON DEMARINIS IN THE 2021 WINTER EDITION OF GAMING & LEISURE MAGAZINE.

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