BELLA(ISSIMO): THE ART OF CUSTOMER LOYALTY

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Your business looks a lot different than it did a year ago. And it will look different a year from now. Now more than ever, the only constant is change – and your fate lies in how you respond to it. No doubt you’ve been singing John, Paul, George and Ringo’s tune by working Eight Days A Week to mine your loyalty programs and reclaim past customers. But perhaps it’s time for a Revolution? Maybe it’s time to follow the lead of a tech start-up that’s banking on this crazy idea: All You Need Is Love.

The unprecedented body blows all of us in the gaming and hospitality industry absorbed from the 2020 pandemic will require working like a dog for years in order to reclaim what’s been lost. We lost more than time. More than money. The very idea of “business as usual” has gone by the wayside.

But That’s Not Always A Bad Thing

Like never before, we have the ability – and more importantly, the need – to reshape the way we do business. To reimagine the way we engage clients and customers. We’re still reeling from the “change that’s chosen us.” But what about the change WE choose? What buttons can you push to revitalize your brand, your business, and your success in the eyes of a transformed world?

READ THE FULL ARTICLE BY ANN NYGREN IN THE SUMMER 2021 EDITION OF GAMING & LEISURE MAGAZINE.

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