There’s no sugarcoating it: Casinos everywhere are shutting down. It certainly is a shock to the system. Things changed rapidly, and we are all facing a world that’s much different than it was just a few weeks back. It’s unprecedented — but remember that it’s temporary. The industry is resilient and has adapted to challenges and made it through global shocks in the past. It won’t be easy, but it can be done.
These unprecedented challenges require creative thinking — and a nuanced approach to crisis management. We can certainly look to the past for guidance, but we must also assess this specific situation for tactics to navigate it.
Take a deep breath. This too shall pass. To get through the next few months, here are some tactics for casino revenue managers to navigate this unfolding global crisis at their hotels.