The casino resorts face unique revenue challenges that often result in silos between gaming and room revenue – including the use of separate technology platforms that do not communicate with each other. Even after the dips in reservations and demand during the pandemic, the first quarter of 2022 has already exceeded the year-over-year trend in gaming revenue, and the casino resort landscape is rapidly expanding. This means the demand is there and continuing to grow, as long as casino resorts have the technology in place to optimize their revenue.
We’ve seen that consumers have a strong wallet and people are traveling again, but less so internationally. This opens the door for regional gaming markets to pick up a bigger share of that spend and nurture long-term loyalty for valuable guests. The opportunities are tremendous, but to get there, casinos need to implement the strategies that can push them forward and get rid of antiquated systems that are holding them back. There are three major technology challenges modern casino resorts need to address for future success.
READ THE FULL ARTICLE BY MICHAEL LINTON IN THE 2022 SUMMER EDITION OF GAMING & LEISURE MAGAZINE.