4 WAYS TO DRIVE CASINO LOYALTY POST-COVID

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With the vaccine rolling out there’s optimism 2021 will be a bounce-back year for casinos despite COVID-19 resulting in a vast loss for the industry.

But, when it comes to getting guests back through the doors, our research shows 8 in 10 people are still hesitant to visit casinos due to safety concerns. When asked what casinos could do to alleviate these concerns, 56% said technology to address COVID-19 safety would make them more likely to visit a casino in 2021.

For casino operators, technology presents a huge opportunity to rebuild guest confidence, regain lost revenue, and drive customer loyalty.

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