In large casino and hospitality enterprises, technology buying decisions are rarely made by a single person. They are shaped by committees or cross-functional teams spanning IT, operations, finance, security, and executive leadership. Each stakeholder brings a different priority: cost control, guest experience, operational efficiency, compliance, or long-term scalability. For vendors, success is not about pitching a product to one buyer – it’s about aligning an entire ecosystem of decision-makers around a shared problem and a clear path forward.
The first challenge is assembling and navigating the buying committee itself. In complex environments like casinos and hotel groups, influence is distributed, not centralized.
READ THE FULL ARTICLE BY MICHAEL CARUSO IN THE FALL 2026 EDITION OF GAMING & LEISURE MAGAZINE.