Strategy has become complex. You have a corporate strategy, a marketing strategy, a slot strategy, an innovation strategy, a social strategy and a growth strategy. Given the rapid changes in technology and player preferences and behaviors, companies are continuing to challenge traditional practices, but too many disjointed initiatives sometimes break down value.
There is a lot to be said for blunt and tackle management. A simpler approach to strategy, selecting fewer initiatives that can have big impact can be far-reaching and more impactful.
By creating value for the player, players will be willing to play more and play more often. Leadership habitually focus on top-line revenue and sometimes at the expense of value to the player. When leaders focus on going beyond delivering friendly services to delighting the player, players clap, cheer and applause the organization. When organizations consider the player journey, they are looking for ways to increase player satisfaction at every touch point and thereby earn trust and loyalty.
READ THE FULL ARTICLE BY HEIDI HAMERS IN THE 2023 SUMMER EDITION OF GAMING & LEISURE MAGAZINE.