The casino and gaming industries have come a long way from the days of mechanical slot machines and physical poker tables. The digital age has swept over casinos—changing the landscape entirely. Gamers now expect a certain level of technology, and today’s casinos have largely met this challenge by adopting digital slot machines (although I admit, I miss the allure of coins in the cup!) and other digital games, including poker, roulette and more.
But it doesn’t stop there, as player expectations for cutting-edge technology has also expanded throughout the casino, with guests actively seeking innovative technology for ordering (and paying for) food and beverages, making reservations, etc. In short, they require on-demand services, including “in-place” dining (a.k.a. on-prem delivery) and self-serve.
Adhering to the voice of the customer, many casino owners are now opting for tablet and kiosk solutions throughout the casino floor. This “roll of the dice” could mean a big payoff—as tablets have been shown to drive food and beverage sales, engage and empower customers through membership and loyalty programs that take advantage of player tracking, and enable players to take the casino experience home with them using apps. Kiosks, especially those with multiple tenders that include cash and QR code scanners, also drive customer engagement and satisfaction by offering instant and effective on-demand solutions.
With this in mind, let’s review the five ways casinos can cash in on tablet and kiosk technology.
READ THE FULL ARTICLE BY LARRY M FIEL IN THE 2022 WINTER EDITION OF GAMING & LEISURE MAGAZINE.