John McColl
GAMING ANALYTICS
Services
Gaming Analytics is the A.I. platform that unifies casino data into real-time insights — boosting revenue, preventing fraud, and personalizing player experiences.
Business Brief
About Gaming Analytics
Gaming Analytics is the industry’s leading A.I. platform purpose-built for casino operators. Founded in 2017 and headquartered in San Rafael, California, the company was created to make complex casino data accessible, actionable, and intuitive — empowering operators to move from reactive decisions to predictive, real-time intelligence.
Built with the philosophy that data should be “as easy to access as Google,” Gaming Analytics transforms fragmented casino systems into a single, unified platform that empowers teams across marketing, player development, operations, finance, and surveillance.
What Makes Gaming Analytics Different?
Real-Time Insights for Every Role
Gaming Analytics delivers real-time updates on player activity, machine performance, and property trends—enabling faster, smarter decisions across departments.
- Player Development: Instant mobile alerts when high-value or un-hosted players arrive on property
- Marketing: Target offers and optimize reinvestment with net-revenue-based segmentation
- Surveillance & Security: Receive mobile push notifications for flagged players and monitor fraud rings in real time
- Operations & Slot Teams: Forecast slot revenue with up to 98% accuracy, identify underperformers, and track hourly floor trends
One Unified Source of Truth
Say goodbye to data silos. GA consolidates player, slot, and promotional data from disparate systems into one platform, so every team speaks the same numerical language.
- Net vs. gross revenue clarity for accurate comping
- Full player 360 view: offers, ratings, expense history, win/loss, segmentation
- Shared dashboards across Marketing and Player Development
A.I. You Can Trust
Gaming Analytics pairs machine learning with operational context to drive outcomes, not just analysis. The platform actively learns from your data and surfaces daily recommendations to boost revenue, prevent fraud, and personalize player experiences.
- A.I.-driven player segmentation
- Free play abuse detection
- Predictive modeling for visitation, coin-in, and spend
- Automated alerts for irregular play, rating inflation, or card-pulling schemes
Mobile-First. Manager-Friendly.
GA is designed for Operators — not just analysts. With an intuitive, search-powered interface and full mobile capability, decision-makers at every level can act instantly.
- Push alerts, on-floor monitoring, and performance summaries in your pocket
- Real-time tracking of host goals and team performance
- Graph-based tools for coaching, huddles, and team development
Secure, Scalable & Cloud-First
GA runs on a secure, cloud-native architecture — allowing for fast implementation, remote accessibility, and seamless upgrades without the constraints of legacy infrastructure.
Trusted by Industry Leaders
Gaming Analytics powers performance at top properties like Grand Sierra Resort and Sahara Las Vegas, with expanding adoption across Tribal and commercial operators. The platform supports over 50 departments across marketing, PD, surveillance, contact centers, and player clubs.
Partnering with Thought Leaders
Gaming Analytics is a founding industry member of the UNLV IGI AiR Hub, helping define the standards for responsible, high-impact A.I. in gaming.
“Casinos don’t have a data problem—they have a decision problem. Our A.I. bridges that gap so teams can move faster, act smarter, and unlock new value.” Kiran Brahmandam, Founder & CEO, Gaming Analytics
Learn more: www.gaminganalytics.ai
Products and or Services
Gaming Analytics Products & Services
Core Platform
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Unified Casino Data Hub – Consolidates player, slot, marketing, finance, and surveillance data into one secure platform.
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Real-Time Insights Engine – Delivers instant updates on player activity, machine performance, and property trends.
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Mobile-First Interface – Push alerts, on-floor monitoring, and host performance tracking accessible anywhere.
Player Development & Marketing Tools
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High-Value Player Alerts – Instant notifications when VIP or un-hosted players arrive.
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A.I. Player Segmentation – Net-revenue-based targeting to optimize comps, offers, and reinvestment.
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360° Player View – Full history of offers, ratings, expenses, win/loss, and play behavior.
Operations & Slot Optimization
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Slot Forecasting Models – Predict revenue with up to 98% accuracy.
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Machine Performance Tracking – Identify underperformers and analyze hourly floor trends.
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Team Performance Dashboards – Track host goals and operational KPIs in real time.
Surveillance & Security
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Fraud & Abuse Detection – Identify free play abuse, rating inflation, and card-pulling schemes.
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Mobile Push Alerts – Real-time notifications on flagged players and suspicious activity.
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Fraud Ring Monitoring – AI-driven detection of irregular patterns and collusion.
Advanced A.I. Solutions
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Predictive Modeling – Anticipate visitation, coin-in, and spend behavior.
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Daily Recommendations – Actionable alerts to improve revenue and reduce risk.
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Continuous Learning System – Platform adapts and improves with operator data over time.
Infrastructure & Support
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Cloud-Native Deployment – Fast setup, secure architecture, seamless upgrades.
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Scalable Across Departments – Supports marketing, PD, surveillance, contact centers, finance, and more.
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Industry Collaboration – Founding member of UNLV IGI AiR Hub, shaping responsible A.I. standards.
Clients
Trusted by leading operators including Ocean Casino Resort, Downstream Casino Resort, Grand Sierra Resort (GSR), ilani Casino, Fontainebleau Las Vegas, Gulfstream Park Casino, Chicken Ranch Casino, Sahara Las Vegas, Station Casinos, Town Pump, PlayCity Casino, Wild Rose Casinos, Angel of The Winds, Resorts Casino Hotel, Seneca Niagara Resort & Casino, and Rolling Hills Casino — and over 240 locations across the Americas.
