Imagine this: it’s a busy weekend at your property, and someone asks about player behavior patterns across your high-limit rooms, entertainment venues, and restaurants. Or you may need to understand why certain slots are outperforming others, factoring in floor placement, player demographics, and peak hours. We know the data exists somewhere in your property’s vast digital ecosystem, but accessing it feels like trying to find a specific card in a shuffled deck.
Instead of juggling between your player tracking system, POS data, and hotel management software, you could simply ask these questions as naturally as you would ask your most experienced floor manager. Your property’s data can engage in a real conversation with you, aiding you in understanding the complexities between gaming preferences, hospitality patterns, and entertainment choices.
You are not replacing the invaluable intuition of your seasoned staff or automating away the human touch that makes our industry special. Rather, it’s a focus on transforming how we interact with our wealth of guest data to create consistently memorable experiences. This would be comparable to giving every department head their own personal analyst who recognizes the unique rhythm of gaming and hospitality, available 24/7, ready to explore any operational question that comes to mind.
READ THE FULL ARTICLE BY BENJAMIN BOHMAN IN THE SPRING 2025 EDITION OF GAMING & LEISURE MAGAZINE.