Michael Pollock, Managing Director of Spectrum Gaming Group
The inaugural edition of ICE North America (May 13-15 in Boston,
MA, USA) is leading the pack when it comes to ROI, according to Michael
Pollock, Managing Director of Spectrum Gaming Group. As sole Global
Advisory Partners to the event, Pollock underlines a vital message for North
American gaming professionals, provides tips for savvy attendees and explains
the value of having so many viewpoints gathered in a single location.
Spectrum
Gaming Group is the only Global Advisory Partner working with Clarion Gaming on
ICE North America – what does this role entail?
Spectrum Gaming Group has worked with Clarion Gaming in areas ranging from
providing insight into political and market trends, recommending speakers and
identifying and assessing emerging geographic areas. Spectrum Gaming
Group considers this to be a very fruitful relationship between organizations
that share the common goal of identifying the necessary insights into gaming’s
future.
What
have you been working on with regards to the launch of ICE North America next
month?
We have worked with Clarion Gaming in disseminating the word that ICE North
America needs to be on the calendar for any professionals who seek to understand
the future of gaming in the world’s largest gaming market. We have
leveraged our contacts and our marketing channels to get that vitally important
message across.
What
are your short- and long-term aspirations for ICE North America?
The short- and long-term aspirations are identical: The ICE brand, and the
commitment that Clarion Gaming puts behind it, send a clear message to the
market that this is a must-attend event and we will continue to support that
message and to provide any advice or other form of support to Clarion Gaming in
both the short- and long-term.
From
where you are sitting, what’s the response been like from North American facing
gaming stakeholders?
The gaming calendar is admittedly quite crowded, so gaming professionals, including
regulators, suppliers and investors, must choose carefully which events to
attend to get the best return on their respective investments. Within
that menu of options, ICE North America is clearly leading the pack.
Since ICE North America is being held in Boston, let’s use a New England
analogy to say that this conference is to gaming what the Boston Red Sox are to
baseball: a perennial contender (notwithstanding the clear reality that the Red
Sox are off to a rough start in 2019. Ask me that question again in
September).
How important is it that Clarion Gaming has the ability to bring
together all of the gaming verticals as well as the sports associations and
federations together under one roof?
That ability is one reason why this conference is destined for success.
Attending or exhibiting at a gaming conference requires the same
calculation as any investment: What will be the likely return on that
investment? Having so many viewpoints gathered in one location ensures
that the ROI will be positive.
What,
in your opinion, will gaming stakeholders gain from attending ICE North
America?
My advice to all attendees is to get there early, stay late, wear comfortable
shoes, carry an outsized number of business cards and take careful notes.
Savvy attendees will gain insights that will help their own careers and
bottom lines, but they have to be prepared for a packed few days.
ICE
North America (May 13-15 in Boston, MA, USA) will bring together Clarion
Gaming’s US assets, GiGse and ICE Sports Betting USA, with the addition of
esports, iLottery and affiliate marketing streams, to create a single
large-scale event. To find out more about ICE North America, go to
icenorthamerica.com.