San Diego, California (May 19, 2021) – Hard Rock Cincinnati and Quick Custom Intelligence (“QCI”) jointly announced that the QCI Host platform has been selected by the Hard Rock Casino in Cincinnati, Ohio. The Host platform has been deployed and their player development team is actively using the tool.
“Customizing a solution that really supports our host team and their day-to-day performance was an important factor in selecting QCI. The tool helps in our CRM efforts from beginning to end with identifying qualified players, managing daily work flow, understanding worth and reinvestment and reporting the overall view and progress of player performance allowing us to hold our hosts accountable for driving results,” said Mr. George Goldhoff, President of Hard Rock Casino Cincinnati.
“We are honored that the Hard Rock Casino Cincinnati has selected our Host platform,” commented Dr. Ralph Thomas, CEO of QCI. Dr. Thomas went on to say that “the highly configured QCI Host platform empowers host managers and hosts with the data they need, tracks performance across different metrics and strengthens customer loyalty. We are confident our proven product will continue to meet the growing player development needs of Hard Rock Casino Cincinnati.”
About Hard Rock®
Hard Rock International (HRI) is one of the most globally recognized companies with venues in 68 countries spanning 239 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. In 2021, Hard Rock International was awarded the Top Employer in the Travel & Leisure, Gaming, and Entertainment Industry by Forbes and also designated as a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal. In 2020, Hard Rock was honored as one of Forbes Magazine’s Best Employers for Diversity and a Top Employer for Women. Hard Rock Hotels & Casinos also received first place ranking in the 2020 Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group. In addition, Hard Rock Hotels was named one of the top performing hotel brands in J.D. Power’s North America Hotel Guest Satisfaction Study for the second consecutive year. Hard Rock destinations are located in international gateway cities, including its two most successful flagship properties in Florida and home to the world’s first Guitar Hotel® in South Florida, Global Gaming’s 2020 Property of the Year. The brand is owned by HRI parent entity The Seminole Tribe of Florida. For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.
ABOUT QCI
The QCI Platform aligns player development, marketing and gaming with powerful real-time operational tools developed for the gaming industry. QCI has installed their ground-breaking, highly configured software in over 400 locations across four continents. QCI products provide tooling for gaming operators managing over $8 billion in annual gross gaming revenue. QCI products are built on the QCI Platform, a best-in-class on-premises, hybrid or cloud based solution that enables fully coordinated activities across your gaming operation.