Melissa Price


SVP of Enterprise Gaming , Caesars Entertainment

Member of the Gaming & Leisure Board

Melissa Price is the Senior Vice President of Gaming for Caesars Entertainment, Inc. In this role, Melissa sets business strategy for gaming products, (tables, slots and systems) across the 40+ properties in the Caesars enterprise. The outcome of these activities; build a sustainable competitive advantage, gain incremental profits and drive guest loyalty.Melissa joined Caesars in 2001, and has held division-level roles as Director of Slot Operations and Vice President of Slot Systems and Operations. Her focus on revenue-driving initiatives resulted in YOY increases in gaming operating income. She has also led the rollout of two comprehensive company-wide training programs and the deployment of the largest technology project ever undertaken by Harrah’s.Melissa is a seasoned Executive in the gaming industry and has spent time as both an operator and manufacturer. She is a graduate of the University of Nebraska. Her career has been focused on operational leadership including the following experiences:- General Manager of a custom manufacturing facility- Thirteen restaurants openings- Entrepreneur, opening and operating two retail business- Real Estate Management