Setting Your Battlegrounds, Part One

Setting Your Battlegrounds, Part One Many casinos are in very competitive markets. Given the lack of top-line growth around the U.S., the casinos are constantly striving to gain more…

Casino Outlook 2015 SE Asia

CASINO OUTLOOK 2015 SE ASIA: PHILIPPINES, VIETNAM, MYANMAR, CAMBODIA In recent years, there has been much written about Asian gaming in Macau and Singapore. The focus…

Women & Retirement: What You Need to Know

Women & Retirement: What You Need to Know There are several critical issues unique to women that may complicate their retirement planning efforts. According to…

National Gaming Results, Update

National Gaming Results, Update Net gaming growth around U.S. for 2014 vs 2013 YTD is basically flat thru December 2014. However, in later 2014 we…

Becoming More Data-Driven

Recently, I gave a presentation on data and analytics at a large global shared services conference. The fact that I was presenting on an advanced…

Gaming Industry: Performance Review, Summer 2015

Gaming Industry: Performance Review, Summer 2015 With the latest round of quarterly financial reports, it is clear that the recent gaming slowdown in Macau is affecting the bottom…

A ROADMAP TO PATRONCENTRIC MARKETING

There is a lot of competition for the gaming consumer. New markets and new properties are opening around the world. Consumers have a wide range…

SLOT PERFORMANCE METRICS

“Slot Analytics” is a term that is used to cover a wide range of analytical activity. It is helpful to divide these analyses into two…

TOP 4 POINT OF SALE INNOVATIONS FOR 2015

There’s incredible opportunity at the point of sale. It’s where the rubber hits the road — where consumers finally take out their wallet to make…

PLANNING FOR INCAPACITY

A life-changing illness or injury that takes away the ability to communicate is not something we like to think about, yet the likelihood rises as…

NATIONAL GAMING RESULTS, UPDATE

Net gaming growth around the U.S. for 2014 vs. 2013 YTD is basically flat through December 2014. This had previously been -2% or worse for…

GAMING INDUSTRY: PERFORMANCE REVIEW

GAMING INDUSTRY: PERFORMANCE REVIEW Brian R. Gordon, CPA FINANCE finished the year down 3.3 percent, at $5.4 billion. Company-wide property adjusted EBITDA performed slightly better,…

EVOLUTION OF CALCULATING SLOT WIN

The slot industry has benefited from many technologies through the years. Many of these technologies have had a direct impact on how we calculate a…

NOT-SO-ARTIFICIAL INTELLIGENCE IN HIGH GEAR

Anyone who’s driven in rush-hour traffic lately…stood in line at the grocery store checkout counter…or had a Kardashian encounter while channel surfing…understands the need for…

PROMOTIONAL CREDITS AND SALARY CAP BASICS

We have written many articles about player database management, optimizing performance of your promotional coin offerings to increase operational profitability and most recently, slot floor…

2014 FORUM HOTel & SPA

It was a pleasure to attend the 7th edition of the Forum HOTel & SPA, this past June (2014). Created by Madam Vladi Kovanic, and…

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